Parts and Service Advertising                                                                     

PSAF 4th Event

The 4^th PSAF Event will take place between 10/6 – 11/30 and will continue to maintain the theme of Come In. Keep Going.  For this event, there will be a special emphasis on how customers can maximize engine performance and fuel efficiency.  And better still; the point will be hammered home with Ford’s most aggressive offers in years.  Rebates are available on The Works, tires, brakes, batteries and more.  In fact, customers could save over $100 in available rebates.  Tier I media weight will support the event with radio and digital elements between 10/6 – 11/16. 

The FDAA will support the 4^th Event with a direct mail campaign.  The mailer will be a postcard that advertises The Works Fuel Saver Package ($29.95 after rebate), The Works Fuel Saver Performance Package with synthetic oil ($49.95 after rebate) and Brakes ($79.95 or less).  The approximate number of mailers is 364,399 and the drop date will be 11/1/2008.

The FDAA is also supporting Service Advisor and Service Tech spins to help support the event between 10/6 – 11/30.  The FDAA will pay $20 on all retail ROs to the service advisor for The Works Fuel Saver Performance Package with full synthetic oil and $20 on all retail ROs to the service tech for a set of Brakes AND The Works package (Fuel Saver or Fuel Saver Performance).  Please also note that for ROs where there is both a brake job and The Works package, both the Service Advisor and Service Tech will be paid.