June

July

August

6

13

20

27

4

11

18

25

1

8

15

22

29

Ongoing Communication

Welcome Packages

Owner Advantage Rewards

Genuine Direct Loyalty

SYNC Vehicle Health Reports

FLM Owner.com, Tier II and Tier III Service Pages

ConsumerTrac

3rd  Event (July  1 – August 31)

Cable TV NEW

300 TRPs

Regional Radio

947 TRPs

Paid Search

25% SOV

Heavy Up

GDP

Owner Email

FMCC Statements